What is a Brand Identity?
Brand identity refers to the visible elements of a brand, including it's name, logo, design, and messaging, that distinguish it from other brands and help create a unique and memorable image in the minds of consumers. For example, when you read the word NIKE, more than likely you see their iconic swoosh logo, or recall a recent ad and associate them with sports stars around the globe.
And even if you're not be as large as NIKE (yet!), your business, which is your brand, still deserves it's own identity.
Example Client Brand Style Guide: Salon Bella
Our clients are building on a firm foundation.
Businesses, like houses, need a solid foundation to support them in order to grow. With the right strategy and design, a strong brand becomes an entity that holds emotional connection with customers, offering a sense of familiarity and reliability.
We help our clients bring their brand identity to life by creating a Brand Style Guide. This guide serves as a universal set of standards for anyone who will interact with your brand assets, i.e. web designers, marketing agencies, print designers, etc. It acts as an identity system to guide visual decisions and ensure consistency and effective communication.
Our Branding Package includes the following:
Custom Logo Design
A well-designed logo is crucial to the success of any business. At Blue Door, our team of creative professionals will help you create a unique and eye-catching logo that perfectly represents your brand.
Our goal is to make sure that the logo design we create for you will stand the test of time and provide a lasting and memorable impression on your target audience.
Business Card Design
Your business card is your calling card to potential clients and a way to make a lasting impression. Our expert designers specialize in creating unique and memorable business card designs that reflect your brand and stand out in a sea of competition. Don't let a boring business card hold you back - let us help you make a statement.
One of the key components of a strong brand is its color palette, which has the power to influence consumer behavior and create emotional connections. Our team can help you choose the right colors to represent your brand's personality, values, and core message. We'll ensure that your color palette is consistent across all channels, from your logo to your website, and social media.
The font you choose for your brand tells a story about your business, it conveys the mood and energy that your target audience will connect with. We'll help you choose the perfect typography for your brand's personality and identity. We analyze your brand's target audience, and we recommend the best fonts and color schemes that not only stand out but also resonate with your customers.
Social Media Content
Ensuring your social media matches your brand idendity is critical, that's why we include custom banners and profile images to make the switch easy for your business.
Brand Style Guide
Once all the branding is complete, we'll organize every component into a beautiful style guide that will help keep your future marketing on track.
Brand Mood Board
Mood boards are an essential element brand identity, as they help you and your marketing team visualize the direction of each project and make sure every detail is taken into consideration. As a part of our branding package, we put together a custom mood board to be included in your style guide.
If you're a business owner, having a professional headshot is crucial to establishing credibility and showcasing your expertise. Your headshot is often the first impression potential clients will have of you, so it's important to make sure it accurately reflects your brand. At Blue Door, we specialize in headshot photography and will help you create a compelling image that represents you and your business.