Updated: Jun 23, 2022
The way we consume, share, and engage with content is rapidly evolving. Marketers are always challenged to stay up to date with the latest trends in social media marketing. LinkedIn recently released its report on the top five trends marketers should be aware of and preparing for in 2022 through 2025. The following is a summary of these trends that will give you a better idea of how you can leverage them to grow and improve your business.
The popularity of video content is a trend that shows no signs of abating. It’s one of the most effective ways to engage with your audience and stay in their minds, which means it's also one of the best ways to drive traffic back to your site. In fact, 90 percent of consumers say they need video from businesses before making an online purchase decision.
Video also helps you tell stories on social media, as people are more likely to share video content than text-based posts. According to HubSpot data, videos receive an average 20 percent increase in engagement over non-video content—which means more shares and retweets!
Video also works well on mobile devices where users spend much more time browsing than they do on desktops or laptops (and remember: 60 percent of Americans own smartphones).
As you have probably noticed, personalization is the key to success in social media marketing. It isn’t just about using a customer’s name and showing them different content based on their location and preferences; it also means creating an experience that is unique for each individual. You can do this by collecting data from your visitors and then making targeted offers or suggestions based on these data points.
When you use personalization correctly, it will improve the customer experience because they feel like they are important to you. This can help increase conversion rates as well as reduce churn rate because customers will feel happier with what you are offering them compared to other brands that don’t try so hard to make them happy!
The Rise Of Chatbots
Chatbots are another major trend that has emerged as part of the social media marketing world. As you may have heard, these bots can be programmed to take on a number of different roles, including helping customers find what they're looking for.
Chatbots can also be used to help users find what they are looking for by providing answers to questions and even performing tasks on a user's behalf (like ordering coffee).
If you're interested in learning more about chatbots—or if you've already been using them in your business—we recommend checking out our article "What Are Chatbots & How Can They Help Your Business?"
Social commerce is a big buzzword that means selling directly through social media, whether it's through influencers or ads. It also means selling through marketing and content on social networks like Facebook, Instagram, Twitter and LinkedIn.
Voice Search Optimization
Whether it's Google Assistant, Siri or Alexa, voice search is a growing trend. Voice search allows people to ask questions and get answers without having to type them into their phone or computer. Voice search can be used to find information about products and services (e.g., "What are the best restaurants in New York?"), as well as for directions (e.g., "How do I get from here to my next appointment?").
As voice searches become more prevalent, social media marketers must ensure their content is optimized for these queries so that they'll appear on the first page of results when users enter their searches into the various platforms' search engines.
Social media marketing trends are constantly changing, so keep an eye on the latest developments.
Social media marketing is constantly evolving, so it's important to keep an eye on the latest developments.
*Keep an eye on the latest developments.*
As mentioned above, this is a great way to get your content in front of your target audience. Social media marketing can help you build a community around your brand, which makes it easier for you to promote other products and services later on.
We are in a period of great technological development, and marketing is only one of the areas that has been affected by this. The social media world is constantly changing, and marketers need to be able to adapt to these changes. We identified five key trends for marketers looking to keep up with these changes in 2022: video content, advanced personalization, the rise of chatbots, social commerce and voice search optimization. However, there may be other trends on the way that we haven't even mentioned here yet! So keep an eye out for what's coming next; it could make all the difference between success and failure when it comes time to launch your next big campaign!"