Is TikTok Right for Your Business?
TikTok is a relatively new app that’s changing the way we think about marketing. Formerly called Musical.ly, TikTok is a video-sharing platform that lets users create and share short music videos. Now it’s one of the most downloaded apps in the world, especially among young people. And if you want to reach young people with your marketing messages, you might want to consider incorporating TikTok into your marketing strategy. But how can TikTok help your business? Let’s dive in:
TikTok is the number one app in the world. It’s like Vine, but even more entertaining and a lot less brand-oriented.
In fact, TikTok is so popular that it’s become an important platform for Gen Z to discover content from creators they love and want to follow. With over 1 billion users worldwide and more than 300 million monthly active users in the US alone, TikTok has become an undeniable force to be reckoned with when it comes to reaching young people through social media.
So what are some ways you can use TikTok for your business?
TikTok is particularly popular with Gen Z, a demographic that’s starting to enter the workforce and make their own buying decisions.
The app is most popular among Gen Z, a demographic that’s starting to enter the workforce and make their own buying decisions.
TikTok is also very popular with teens and young adults who are just getting started in their careers. These users want to learn about new products, but they don’t want to be bombarded by marketing messages. TikTok gives them an opportunity to engage with brands organically through videos made by people they know personally—and it saves marketers from having to make a big investment in traditional advertising methods.
TikTok may be growing fast now, but there are still some things you should consider before diving headfirst into it as a marketing channel.
A TikTok video can be funny, cute, weird, informative, or any combination of those things. Anything goes on TikTok.
This means that you don't need to worry about your video looking "too corporate" or being boring if you're trying to use it for business purposes. If it's entertaining and engaging enough to hold people's attention (and if they like what they see), then there's no reason why it shouldn't work well for marketing purposes too!
There’s no right or wrong way to create a TikTok video. In fact, being authentic and unscripted is more likely to resonate with TikTok viewers.
Use Tik Tok for branding purposes (to increase awareness of your company), lead generation (to generate sales leads), or customer help (to help customers troubleshoot your products or boost customer satisfaction).
You can use Tik Tok for branding purposes (to increase awareness of your company), lead generation (to generate sales leads), or customer help (to help customers troubleshoot your products or boost customer satisfaction).
TikTok can be used to promote your brand, and in fact that's the best way to use it. Here are some ways you can leverage TikTok to increase awareness of your company:
Branding - As you may have noticed, TikTok is all about entertainment and fun. And because people like being entertained, they're more likely to remember brands that are associated with cool videos and funny memes. By creating a cool video for TikTok and sharing it on social media or emailing it around within the business, customers will start seeing your brand as relevant (and therefore increase the likelihood they'll want to work with you).
Lead Generation - Use the "live" feature of TikTok to get leads by asking viewers questions about their lives or what products they might be interested in buying from yours (or even ones they already buy), then following up after the live session is over with an email containing links where they can learn more about those products/services or find out how much lead time there is before getting them shipped out (or both!). This strategy works especially well for businesses who specialize in selling tangible goods because these items are usually easier than services for potential customers who want proof of concept before committing themselves financially--the only thing holding them back from saying yes would be uncertainty over whether or not this product would actually suit their needs!
If you don’t have the budget for paid ads on Tik Tok yet, you can still gain exposure by getting influencers with big followings to promote your products.
To find potential influencers, search for hashtags related to the kind of content your business produces and look at the people who are using them most frequently. For example, if you sell custom-made pasta bowls and want more Instagram followers, search for #pastabowls or #custompastabowls.
Then reach out to those people directly—you don’t need an agency or a marketing team for this step!—and ask them if they would be interested in collaborating with you. Make sure that any agreement includes specifics about what will happen when someone shares one of your videos (for example: "I can share up to two videos from my account per week," or "I'll post on Mondays and Thursdays only"). Then work together to create quality content that fits their brand while also showcasing yours—making sure there's room at least once per month where both brands get equal attention!
If you have a physical location where customers visit you (a storefront), you can use geotags when you post your videos so they show up in search results when people are near your location.
Geotags are the markers that show where a video was filmed. You’ll find them under the “Tags” section of your video editing tool and should include the name of your business, city/state/country, and street address (if available).
You don't have to use this function if there aren't any public places near where you live or work—but if there are some major landmarks around your neighborhood, adding them can help bring in new viewers who want to see what's nearby.
We hope you now have a better understanding of whether or not TikTok is right for your business. If you’re still on the fence, check out some examples of companies that have been successful on TikTok and see if it’s something you could do too. If you decide to try it out, remember: keep it fun and don’t be afraid to experiment with different video styles and formats. Your audience will appreciate the fresh content!