With the right strategy, it is possible to build a large, highly-engaged Facebook audience. It takes patience, consistency, and the ability to stay on top of the latest trends. The best part? You can do it all organically—without spending a dime on ads.
Focus on Quality Over Quantity
The most important thing is to focus on quality over quantity. That doesn't mean you can't post as much as you want, but it does mean that you should pay attention to what you're posting and why. Don't just do it for the sake of doing it—and don't rush into posting something just because other companies are doing it. You won't get any engagement if your page is full of irrelevant content, so take the time to think about what will be interesting and relevant for your audience before hitting "Publish."
Don't just post when there are promotions or sales happening either; this will only serve as a distraction from other posts that matter more because they contain useful information or insights into what's going on with your business or brand. Just because Facebook has a built-in Like button does not mean that everyone who sees one of your posts will automatically like or comment on them! And even if they do, chances are good that those interactions won’t actually be meaningful ones from engaged followers who care about what’s going on with their favorite brands online (that would require actual engagement).
Use Facebook Live
Facebook Live is a great way to engage with your audience. People love seeing real people talking about their lives and the things they're interested in. It's also a great way to build trust with your audience. When you are sharing real life moments, it shows that you are not hiding anything and that everything you do is authentic.
It's also a great way to build relationships with your audience by talking directly to them instead of at them or on top of them like many other social media platforms do! You can also use Facebook Live for Q&A sessions, where people have an opportunity to ask questions that they have always wanted someone else who works in your field (or even just someone who knows more than them) would answer publicly so everyone else can see how smart/talented/experienced he or she really is!
Here are the top ways to be visual on Facebook:
Use images, videos, and GIFs in your posts. The more engaging your content is, the more people will want to see it.
Take advantage of Facebook Stories and Live. These features allow you to post live videos that disappear after 24 hours or stories that show up on users' news feeds for three days before disappearing forever (unless someone saves them). Both have huge potential for growing engagement and exposure—but only if you're using them correctly!
Use Facebook Messenger for customer service or connecting with new audiences via chatbots or other interactive programs. Instead of using traditional email communication methods, try sending a message from an account like Messenger instead of an automated response system!
Be Authentic and Engage with your audience Right Away
Engage with your audience
Be Authentic and Responsive. You can't be human if you're not being yourself, and that means being authentic. There's a reason people love influencers who share their lives openly on social media—it makes them feel like they know you and can relate. If someone asks you a question or comments on something you posted, respond as soon as possible so that the person knows he or she has your attention. And don't just say "thank you!"; take the time to actually answer questions in a thoughtful way that shows that there's more to who you are than simple thanks.
Be Consistent: Even if it's just once a day, make sure there are new posts going up regularly if possible so that people know they should check back with what's going on with your channel frequently (which translates into more engagement). If possible, post when most of your audience is likely to see the post (e.g., early mornings before work/school).
Use Tagging and Mentions
A few simple strategies can help you grow your Facebook audience and engagement, including tagging and mentioning people in posts.
Tagging people in a post is a great way to let them know you’re thinking about them, or even just to check on them (especially if the tagged person isn’t following you back). You can tag one person or multiple people at once—just separate their names with commas: “tag name1, tag name2.”
Mentions work similarly; they allow for direct communication between two accounts without requiring a mutual follow first. To mention someone on Facebook, simply use the @ symbol followed by their handle — for example, @johnsmith123456789 will post something like John Smith saw this!
Create a Facebook Group
Create a Facebook Group for your Business
Create a Facebook Group for your Customers
Create a Facebook Group for your Employees
Create a Facebook Group for Fans of your Brand or Product
Create a Facebook Group for Team Members
We sure hope this article helped spark some ideas for growing you Facebook page! Remember, the key to increasing Facebook engagement is to create content that's relevant, valuable, and succinct.