Statistics show that 44% of internet users between the ages of 16 and 64 use social media as a primary source of information when researching brands.
If your business is not using social media, this could significantly impact your reach and growth.
Fortunately, social media marketing isn't rocket science. But you can't just throw up a few posts and expect leads to come rolling in. You need to be consistent, provide value, and analyze what trends you can capitalize on.
Stay with us as we uncover five social media trends you should definitely take advantage of.
1. Edutainment Continues to Rule
With the advent of TikTok and YouTube Shorts, short-form video has become one of the most popular types of social media content. Short-form video is perfect for edutainment-style content.
Who wants to spend 20 minutes watching a video to learn something that they could consume in 60 seconds? Short-form video allows users to consume bite-sized bursts of information in an entertaining format.
Brands and businesses are perfectly poised to tap into this trend. What useful information could you share on social in a bite-seized short-form video?
2. Video Is Valuable
Video content can be costly and time-consuming to create, but it pays off in engagement and shareability. Video posts have a 12x higher share rate than images and text put together.
Video posts also give viewers a more personal glimpse into your brand.
3. Creator Marketing Is Key
If watch time numbers are anything to go by, the age of the influencer is here to stay. Research shows that influencer content enjoyed 13.2 times more watch time than media and brand content combined.
The good news is that brands can tap into this incredible reach through creator marketing. By partnering with the right influencer, you can position yourself in front of new audiences and benefit from the magic of word-of-mouth marketing.
4. Going Above and Beyond to Build Community
If you want your digital marketing efforts to yield more than just lukewarm leads, it's time to leverage social media to build a community.
Social media allows brands to interact on a personalized level with users.
Some brands are taking this to the next level through their message responses. For instance, Notion tweeted a user when they released a new feature, two years after the person had suggested it to them.
This creates an amazing experience for the customer, and it also attracts attention.
5. DMs Become the Domain of Customer Service
Another big social media trend in 2023 is customer service interactions via direct messages. Is your business social media inbox flooded with customer service requests?
Embrace it, because it's probably the way of the future. DMing a brand on Instagram is far easier than trying to navigate most businesses' customer care channels.
Not sure if you can handle the admin? A social media management service like Blue Door can help you respond promptly and professionally.
Are You Struggling to Keep Up With Social Media Marketing?
Social media marketing can be a huge source of growth and exposure. But it can also be a big time suck.
Are you struggling to find time to post? You might need a social media management service.
Here at Blue Door, we can handle everything from custom content creation to daily accounts monitoring. Check out our plans and pricing here.